10 Brilliant ‘Buy Women Built’ Brands We’re Loving Right Now
Women-led businesses deserve to be seen, celebrated, and supported, not just on International Women’s Day, but every day. That’s exactly what platforms like Buy Women Built are all about: making it easy to find and champion brands that were founded by women. Buy Women Built is all about shining a light on the incredible female founders who are shaking up their industries, one innovative product at a time.
Imagine the impact if more women had the opportunity to build thriving businesses. Right now, the UK lags behind, with far fewer female entrepreneurs than the US and only a tiny fraction of investment going to women-led companies. But the potential is huge. Matching the startup rates of other developed nations could add a staggering £200 billion to our economy. By supporting brands built by women, we’re fuelling innovation, driving growth, and strengthening the communities around us. Here are just 10 of our favourites from the growing list at Buy Women Built!
Mallow & Marsh is a gourmet marshmallow brand that elevates the classic treat to new heights. Founded by Harriot Pleydell-Bouverie, the company focuses on creating delicious, handcrafted marshmallows made with natural ingredients. Harriot’s journey began in her kitchen, experimenting with recipes to perfect the ultimate marshmallow. Her dedication to quality and flavor has led to a range of products that are both indulgent and delightful. From classic vanilla to rich chocolate-coated varieties, Mallow & Marsh offers a sweet experience that satisfies the most discerning palates.
Photo: www.mallowandmarsh.com
Hip Pop is a gut-health-focused drinks brand offering a selection of probiotic beverages, including kombucha and living sodas. Co-founded by Emma Thackray, the brand emerged from her personal experience with kombucha during her time in the United States. Upon returning to the UK, Emma began brewing kombucha at home, sharing it with friends and family. Recognising the potential health benefits and growing interest in gut health, she partnered with Kenny Goodman to establish Hip Pop. Their products are crafted with natural ingredients, free from artificial sweeteners, and are designed to support a healthy lifestyle.
Photo: www.drinkpop.com
Astrid & Miyu began as a simple idea in a small Notting Hill flat, born from founder Connie Nam’s vision to make stylish, affordable jewellery more accessible. Spotting a gap in the market, she took matters into her own hands, juggling everything from designing pieces and marketing to packing orders and dashing to the post office. With just £500, she built the brand’s first website, setting the foundation for what would become a cult favourite. Today, Astrid & Miyu is more than just a jewellery brand; it’s a community-driven powerhouse known not only for its modern designs but also its commitment to sustainability and empowering women through charitable partnerships.
Photo: www.astridandmiyu.com
Yawn is a luxury nightwear brand specialising in organic cotton sleepwear for women. Founded by Alice Whiteley, Yawn was born out of a desire to create comfortable yet stylish nightwear that prioritises relaxation and well-being. Alice’s vision combines bespoke hand-drawn prints with high-quality fabrics to offer a unique and cosy sleep experience. The brand’s commitment to sustainability and ethical production practices ensures that customers can enjoy their products with peace of mind.
Photo: www.loveyawn.com
Froot Pops is a brand offering refreshing fruit-based popsicles made from natural ingredients. Founded by Lottie Carr, the company aims to provide a healthier alternative to traditional frozen treats without compromising on taste. Lottie’s passion for clean eating and her background in nutrition inspired her to create Froot Pops, focusing on delivering delicious flavours while maintaining nutritional integrity. Each pop is crafted to be both a guilt-free indulgence and a delightful way to enjoy real fruit.
Photo: www.frootpops.com
Rosie Fortescue Jewellery is a contemporary jewelry brand known for its elegant and fashion-forward designs. Founded by Rosie Fortescue, a London-based designer and former reality TV star, the brand reflects her personal style and passion for accessories. Rosie’s collections feature a range of pieces, from statement earrings to delicate necklaces, all crafted with attention to detail and quality. Her designs have garnered a loyal following and have been featured in various fashion publications.
By Rotation started with a simple but powerful idea: why buy when you can share? Founder Eshita Kabra-Davies saw the impact of textile waste firsthand while visiting her motherland, Rajasthan, and knew there had to be a better way to enjoy fashion sustainably. Frustrated by the lack of a truly circular solution, she created By Rotation, the UK’s first peer-to-peer fashion rental platform. Think of it as the Airbnb of fashion, where everything belongs to the users. Today, By Rotation is redefining how we consume fashion, making luxury fashion more accessible while reducing waste, one rental at a time.
Photo: www.byrotation.com
If you’ve seen this brand on Instagram or TikTok recently, you’ll know that Lemonade Dolls isn’t just about underwear, it’s a movement! Founder Lemon Fuller wanted to create a brand that celebrated real women, real bodies, and real confidence. Growing up with the ‘girl power’ spirit of the Spice Girls, she saw a gap in the market for lingerie that wasn’t designed for the male gaze, but for women themselves: comfortable, stylish, and unapologetically bold. Enter Lemonade Dolls, the UK’s fastest-growing lingerie brand, built on empowerment, inclusivity, and shaking up the outdated industry.
Photo: www.lemonadedolls.com
TBCo was born from a desire to do things differently. After years in the fashion industry, founder Emma saw the damaging effects of fast fashion, and set out to create a brand where beautiful design and positive impact go hand in hand. Inspired by Scotland’s rich textile heritage, TBCo reimagines the traditional tartan blanket with a fresh, modern approach, crafting sustainable, ethically made pieces designed to be treasured. More than just homeware and accessories, every product is made with purpose, supporting ethical production, regenerative farming, and a mission to give back through their 2% for People & Planet initiative.
Photo: www.tartanblanketco.com
Mamamade was born out of one mother’s frustration, and a whole lot of love. When Sophie Baron became a parent, she struggled to find quick, nutritious meals for her baby that weren’t packed with hidden sugars and preservatives. Knowing she wasn’t alone, she used her tech background to create a smarter solution: a baby food subscription service powered by AI, designed to make mealtimes easier and healthier for busy parents. With organic, plant-based meals tailored to each child’s stage, Mamamade isn’t just about feeding little ones, it’s about supporting parents every step of the way.
Photo: www.mamamadefood.com
