Perfect Pairings – Serving Spring Fashion
One of our latest pieces of work for The Glades in Bromley started off, as the best campaigns often do, with a simple conversation. We took it further, building a fun campaign concept that brought personality and a local touch to The Glades’ brilliant spring fashion offer. From idea to execution, this one’s all Blackline: creatively led, shot and made to stand out.
The Brief
This campaign came about in the most unexpected way, after a chance meeting of The Glades and Copper Ceylon teams at the much-loved local restaurant’s relaunch event. The restaurant offered the perfect backdrop to a relaxed fashion shoot with its rich interiors and ambient lighting, and with the owner’s daughter and her friend both being aspiring models, it very quickly became a family affair!
The brief was to capture the energy of a fun evening out between two friends, dressed head-to-toe in the latest spring looks, while spotlighting Copper Ceylon as a go-to local spot for dinner, drinks, and special occasions. The creative needed to feel aspirational yet relatable, with a strong appeal to a young, style-conscious female audience tuned into trends and high street fashion.
With the concept in place, we took on the challenge of bringing Perfect Pairings to life, handling everything in-house, from creative direction and styling to photography and production.
Instead of hiring external models, we cast Sienna and Asya, adding an authentic, local touch to the campaign. Their excitement and energy brought something truly special to the shoot, making it feel fresh, real, and relatable for our target audience.
We developed a suite of stills and video assets for use across Instagram, Facebook, TikTok, and The Glades’ website, ensuring the campaign reached audiences wherever they were scrolling. Content was tailored to suit each platform, with a focus on visual impact and shareability. We also delivered edits for in-centre digital screens to create a cohesive brand experience from online to on-site.
Where You’ll See It
The Perfect Pairings campaign is now live across The Glades’ social media, website and across the centre’s digital advertising screens, inspiring shoppers to explore the latest spring styles. Click here to explore: Perfect Pairings – Serving Spring Fashion.
This project was a unique collaboration between The Glades, a local business, and the Bromley community. We’re always looking for ways to push the boundaries of traditional retail campaigns and create something that connects with people on a deeper level. Perfect Pairings does just that, and we’re proud to have brought this vision to life.
