Science. Skincare. Representation. A MelaVie Beauty Case Study
At Blackline Originals, we’re proud to have partnered with MelaVie, a dynamic new skincare brand with a mission that’s as powerful as its products. Our collaboration has allowed us to highlight our expertise in photography, marketing, and content creation for small businesses breaking new ground.
Empower. Represent. Shine.
Founded by pharmaceutical scientist Amina Aden, MelaVie set out with a clear purpose: to create accessible, science-backed skincare designed specifically for melanin-rich skin. Amina’s own experiences and a deep understanding of her community drove the brand’s mission to cater to an underrepresented demographic in mainstream beauty.
A recent Mintel report revealed that 63% of women of colour feel overlooked by the beauty industry. MelaVie is changing that, and we were excited to bring Amina’s vision to life.
Visuals. Voice. Values.
When MelaVie approached us, we knew the key was to turn their vision into a compelling visual and linguistic identity that would resonate with their audience. We studied the market, immersing ourselves in the needs of the melanin-blessed community. Through a combination of captivating photography, storytelling, and influencer-driven marketing, we’ve helped MelaVie build a distinct, relatable brand in the skincare space.
Story. Science. Success.
At the heart of our content creation strategy for MelaVie is storytelling. Every piece of content connects back to the brand’s purpose: empowering individuals with melanin-rich skin to embrace their natural beauty with confidence. We’ve crafted content that educates on skincare science while celebrating Amina’s inspiring journey, building trust, credibility, and community in the process.
Speaking of our continued partnership, Amina Aden, Founder of MelaVie, said:
“Blackline Creative came on board when I needed them most and have since shown exceptional support and dedication towards my small startup business. I have been thoroughly impressed by their unwavering support for my brand and other female-led businesses. The team’s professionalism and commitment to understanding and realising my vision has been truly amazing.
Since partnering with Blackline, it was clear that they genuinely cared about empowering and uplifting small business owners like myself. I am truly grateful for their invaluable contribution and their willingness to go above and beyond my expectations.”
Through our partnership, we’ve helped MelaVie tell their unique story, positioning them as a brand that not only cares about representation, but delivers science-backed results.
