Caledonia Park

Category: Retail Destination

The Challenge – Caledonia Park needed a refreshed identity that would reposition Scotland’s leading designer outlet as a premium fashion destination. The task: elevate perception while keeping the brand grounded in approachability and place.

The Creative Response – We built a clean, confident design system — refined enough for luxury, flexible enough for retail. The visual language was inspired by editorial design: strong typographic structure, generous space, and a timeless black-and-white palette. Fashion cues were balanced with warmth with natural materials, soft lighting, and outdoor influences that reflected Caledonia Park’s open-air experience.

The Result: From logo to layout, signage to social, the system created cohesion across every touchpoint, giving the destination a voice that feels elevated yet welcoming.