Big brand expertise for brave new start-ups and growing small businesses.
Are you an original? A solopreneur, founder, start up, scale-up, micro-business, or an established small business looking to expand and reach new customers?
Click below for our subscription services:
At Blackline, we thrive on helping original brands succeed. Our expertise in brand strategy, creative direction, and brand marketing enables us to elevate your brand story and business performance. Whether you’re an entrepreneurial startup or an international lifestyle brand, we’re here to provide tailored business mentoring to build your brand effectively.
Let’s be original together.
Engine:
Powerful Performance
In today’s ever-changing digital landscape, creative advertising is not just about design; it's about ideation, impactful campaigns, and strategic connections that outshine your competitors. With our Engine package, we’ll power your brand from concept to conversion: crafting media that not only resonates with but converts customers.
With Engine, you and your brand will be guided by marketing experts in launching products, delivering promotions, and managing media to ensure your strategies thrive in a competitive market.
By blending strategic digital marketing with distinctive, digital-first design solutions, we sculpt visionary brands that transcend expectations.
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We can plan, manage, and monitor your marketing activity and be your marketing partner to launch products, deliver promotions, liaise with partners, manage media and deliver on your strategies.
How does it work?
Immersion – we will get up to speed with your brand, marketing & business priorities.
Workshop – let’s understand your goals, budgets, customers, media and wins from previous plans.
Marketing Plan – we will develop a themed, timed and budgeted marketing plan.
Service Package – we will propose a service and subscription package that delivers on the plan.Immersion to Marketing Plan
Timings - Complete within 3 to 10 days.Fee Range - £750 to £5,000
Service and Subscription
Timings: 3 months minimum subscription.Fee Ranges for Service Packages:
Dip In - £500 to £750 a month.
Dive In - £750 to £1500 a month.
Deep Dive - £1500 to £3000 a month.
Remember, you can dial services up and down over the subscription.
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It’s a competitive world. Creative advertising is vital for a small business to be seen and engaged. It’s more than desktop AI design; the ideation, campaign and connection choices are all important factors in converting customers. We can support you in ideating, creating and delivering compelling advertising that tells your brand story and sells your product as it should be.
How does it work?
Immersion – we will get up to speed with your brand, marketing, customer and business priorities.
Workshop – let’s understand your marketing plan, media, customer, and campaign aims.
Creative Suite – we will develop two creative concept routes for further development.
Service Package – we will propose a service and subscription package that delivers on the plan.Immersion to Creative Concept
Timings - complete within 3 to 10 working days.Fee Range - £750 to £5,000
Creative Services Subscription
Timings: 3 months minimum subscription.Fee Ranges for Service Packages:
Dip In - £500 to £1,500 a month.
Dive In - £1,500 to £3,000 a month.
Deep Dive - £3,000 to £7,500 a month.
Remember, you can dial services up and down over the subscription.
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We start an audit to discover whether you are optimising your social, digital and CRM programmes and engaging your customers efficiently. We then begin developing and testing content, designing new content programmes, and ultimately arriving at the best methods to reach, engage, convert, and retain your customers.
Audit and Plan
Audit and Analysis – are you targeting, engaging, and optimising your digital experience?
Recommendations – we provide recommendations and tactics to improve results.
Management Plan – we create a best practice plan for you to implement and manage.Timings and Fees
Audits and Management Plans – 1 to 5 working daysFees - £350 to £1,500.
Engine Management
Following on from an Audit.
Content Planning – we create a content plan primed to engage and convert.
Content Supply – you supply the content, or we can provide Content Creation services.
Testing – we test the recommendations and measure success.
Manage the Experience – we then manage your digital experience to your chosen subscription.Timings and Subscriptions
Engine Management – From £250 to £750 a week.
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Our Engine subscription services for marketing, creative and digital can make winning customers and increasing sales easier and enable you to focus on building your business.
You can switch us on, dial us up, dial us down, and switch us off. We will be where you need us to be and when you need us. You might need a day a week, a month, or a different mix of creative capabilities each month.
You might even want to try combining services and benefitting from combination bundles.
Ignition:
Brave New Businesses
Whether you're a solopreneur, in a dynamic partnership or a thriving micro-business with a promising proposition, it's time to bring your vision to life.
With our dynamic Ignition package, we analyse every aspect of your fledgling business – from your business plan, product offering, market, and competitor landscape to your potential customer base – guaranteeing a strategic and tailored design approach that propels toward enduring and scalable success.
Launch your journey to market and transform your original idea into a thriving and driven reality.
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Let’s switch the engine on with our tailored go-to-market Ignition service packages.
Ignition services blend all our packages to the depth and distance you need. We can also create super-concentrated launch programmes tailored to the exact stage of your business strategy.
We can get you from your kitchen table to the top of mind for your customers.
How does it work?
Quick Immersion - to understand your product, services, competitors, and customers. To get to know your ambition for your business and the budget you have in mind to ignite your business.
Recommendations – the services and tactics we can deliver to match your ambition.
The Plan – a more detailed plan co-developed between us to ensure we are aligned.
Production – we start producing, planning, preparing, and aligning the Ignition solutions.
Pit Stops – we regularly check in to ensure all the details are signed off, and we are ready.
Launch– we launch the brand and create some best practices for you to manage.
Engine – you may decide to engage us longer to power the plan.Timings – from 10 to 45 working days.
Fee: The fees for these services are tailored to your needs and ambition as a business. See below
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I am a self-funded solo entrepreneur who needs a brand and visual identity, marketing plan, initial content, social channels, and web platform. My marketing will mix organic and self-driven activities.
Fee: £10,000 - £12,000
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I am a solo entrepreneur with external investment who needs a brand and visual identity, a marketing plan, regular content, social channels an e-comm platform. My marketing will mix paid and targeted ads with organic, PR and collaboration activities.
Fee: £12,000 - £18,000
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We are a Micro team with external investment. We need a brand and visual strategy, a market strategy, a launch plan, regular content, social channels, and an e-comm platform. Our marketing will mix paid advertising, organic, promotions, PR, events, and collaboration activities.
Fee: £18,000 - £25,000
Fuel:
Engaging Content Creation
While it seems everyone today is skilled at creating personal, social-first content, the challenge arises when we try to translate that digital-first skill into impactful business content and conversion.
When you sign up for the Fuel package, you’re unlocking our network of creatives that can produce anything from photo, motion and editorial content tailored to your brand. We also stay up-to-the-minute on influencer marketing and – where needed – can provide you with relevant social influencer campaign support.
Unlock the full potential of your business by letting our content creation network revolutionise your digital presence and stay ahead of your competitors at every step.
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We have three levels of content creation services: remote, studio and studio team, which you can dip in, dip out and dial up and down whenever needed. Our team and network are all brand fans who love the opportunity to tell a brand story how it should be told, so let’s create some compelling content.
How does it work?
Engagement Review – we will conduct a deep dive into how your content is being engaged with.
Discussion – let’s discuss what’s working and how you want to be seen and heard.
Direction – decision time – what depth and range of service does your brand story need?
Ideation & Art Direction – we will develop ideas and creative art direction, for your approval.
Storyboard – we will then create a content storyboard to guide production for your approval.
Distribution & Plan – let’s agree on a distribution plan by channel, audience, and timing.
Advertising Plan – will the content be boosted, funded, sponsored and paid for?
Logistics – let’s agree on the date, location, external resources, and team we need.
Production – let's create some compelling content.
Post-Production – image selection, editing, retouching; whatever we need to finesse.Timings – from 1 to 15 working days.
Fee: The fees for these services are tailored to your needs and ambition as a business.
The fees do not include travel, studio or model hire services. We can show examples of each type of service from our portfolio. -
Starting with an immersion call to better understand your brand and objectives, we will audit and analyse your current digital experience performance across social, SEO, all other channels, third-party platforms, and your website, and will then provide a detailed content creation recommendation report for you to implement.
Timings – from 1 to 5 working days.
Fee: £250 - £1,250
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We can travel to you, or you can send us your products, and we can create e-commerce and lifestyle product shoots. If you are the product, we will travel to you. The outputs from these content creation sessions can be used across your own digital experience.
Timings – from 1 to 3 working days.
Fee: £500 - £2,000
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This service generally includes a more complex set-up requiring a studio, models, our content creators and photography, styling and post-production team. The outputs from these sessions can be used across your digital experience and paid advertising.
Timings – 5 to 15 working days.
Fee: £4,000 - £10,000
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This service is for brands with a significant paid advertising budget who plan to use DOOH and multiple digital formats for regional or national campaigns. Our studio team includes stylists, photographers and videographers with national, and international brand experience. We also provide location scouting, booking and full production management.
Timings – 15 to 30 working days
Fee: £10,000 - £30,000
Digital Chassis:
Brand Showcase
In a landscape filled with user-friendly design and build tools, creating compelling branding elements is now easier than ever. However, the simplicity of these tools can be deceiving.
That's where our Digital Chassis package delivers. We specialise in elevating drag-and-drop online design tools into effective and sophisticated marketing and design solutions. We’ll not only tailor your preferred platform to meet your immediate needs but also safeguard against many of the usual pitfalls that come with using these tools.
We can help select, design, create content, and optimise the best drag-and-drop platform for your business through three package levels: Lite, Develop and Build.
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How does it work?
Immersion – we will get up to speed with your brand, marketing, customer and business priorities.
Review – let’s review, together, platform options and discover the best one for your brand.
Design – we will style and apply the designed layout to the platform.
Content Creation – we can create editorial content and all visual assets.
Optimise – we ensure all connection and SEO plans are in place to make it easier to find you.
Test – let’s test with some of your inner circle to get their user experience feedback.
Launch – launch your showcase as part of an integrated plan that gets you noticed.
Monitor – set measurables that show how your customers are experiencing your brand showcase.
Respond – we suggest responding to these measurables, with experience and content updates.Immersion to Launch
Timings - complete within 5 to 15 working days.Fee: £1,500 - £5,000
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How does it work?
Immersion – we will get up to speed with your brand, marketing, customer and business priorities.
Review – let’s review, together, platform options and discover the best one for your brand.
Design – we will style and apply the designed layout to the platform.
Develop – you may need an external developer to add bespoke design.
Content Creation – we can create editorial content and all visual assets.
Optimise – we ensure all connection and SEO plans are in place to make it easier to find you.
Test – let’s test with some of your inner circle to get their user experience feedback.
Launch – launch your showcase as part of an integrated plan that gets you noticed.
Monitor – set measurables that show how your customers are experiencing your brand showcase.
Respond – we suggest responding to these measurables, with experience and content updates.Immersion to Launch
Timings - complete within 10 to 20 working days.Fee: £3,500 - £8,000
Develop Day Fee - £500 per day. -
How does it work?
Immersion – we will get up to speed with your brand, marketing, customer & business priorities.
Review – let’s review, together, platform options and discover the best one for your brand.
Design – we will style and apply the designed layout to the platform.
Develop – you may need an external developer to add bespoke design, pages, fulfilment.
Content Creation – we can create editorial content and all visual assets.
Optimise – we ensure all connection and SEO plans are in place to make it easier to find you.
Test – let’s test with some of your inner circle to get their user experience feedback.
Launch – launch your showcase as part of an integrated plan that gets you noticed.
Monitor – set measurables that show how your customers are experiencing your brand showcase.
Respond – we suggest responding to these measurables, with experience and content updates.Immersion to Launch
Timings - complete within 15 to 30 working days.Fee: £5,000 - £15,000
Develop Day Fee - £500 per day.
Co Pilot:
Business Mentoring
Andy Bailey
Managing PartnerWhether sharing insights, providing perspective or acting as a sounding board, mentoring can help build confidence and empower individuals to grow and succeed.
Our Managing Partner, Andy Bailey, is a government-endorsed ILM-qualified Help to Grow mentor, currently studying for the Institute of Leadership and Management degree in Coaching and Mentoring and an active member of the Association of Business Mentors.
Our co-pilot packages can be entirely independent of any of our services or run in parallel with Navigator and Ignite packages.
Please contact Andy directly if you’d like to discuss a Co-Pilot mentoring service.
SHOWCASE
3D Design in Focus
Jürgen Jankovski
3D DesignerAESOP — THE SPIRIT OF LIGHT
Enchanting interplay of light and fragrance, uniting the world of Aesop with the ethereal beauty of illumination. The project seeks to create a unique sensory experience that connects people with the essence of light and its profound influence on our emotions and well-being, ultimately reinforcing the brand identity of a premium lifestyle company.
BANG & OLUFSEN BEOPLAY H95: A SONIC JOURNEY BEYOND THE ORDINARY
The project focuses on the exceptional audio quality offered by the Bang & Olufsen Beoplay H95 headphones, taking the concept that their sound quality transcends the ordinary listening experience to an otherworldly level. The Beoplay H95 headphones are renowned for their cutting-edge technology and premium craftsmanship, providing users with a unique auditory adventure.
BYREDO: WATER BOUND
The inspiration was drawn from the sea’s dynamic and ever-shifting qualities. The idea was to embody the essence of the sea, its depth, unpredictability, and its ability to spark emotions and translate that to BYREDO perfumes campaign.
GENTLE MONSTER
The project's aim was to explore the form and motion of Gentle Monster sunglasses, unraveling the enchanting potential of simple movements in generating visually captivating experiences.