The Original Series – Episode 5: On Your Bike
August 2026
Wheelers was another Blackline original built to scale: a modern commuter club wrapped in a connected app, backed by a genuine commercial case for real estate owners and employers. Cyclists got it instantly, developers liked it, cities liked it. So why did it stall?
Nigel Poad, co-founder of Blackline, looks back at what happens when an idea sits ahead of a market that hasn’t caught up yet, and why the numbers now suggest he might have been right all along.