Blackline

The Original Series – Episode 5: On Your Bike

August 2026

Wheelers was another Blackline original built to scale: a modern commuter club wrapped in a connected app, backed by a genuine commercial case for real estate owners and employers. Cyclists got it instantly, developers liked it, cities liked it. So why did it stall?

Nigel Poad, co-founder of Blackline, looks back at what happens when an idea sits ahead of a market that hasn’t caught up yet, and why the numbers now suggest he might have been right all along.

Listen to Episode 5: On Your Bike

Stories

Originals

We believe small businesses shape the lives we live, every day. So, we create brave new brands to power them. Brave brands for brave businesses.

Creative

We believe in creating work that works. Whatever you need, whenever you need it. Design that drives demand. Creative that scales with you.

Blueprint

Transforming businesses from the inside out. We build strategies that inspire people, shape culture and fuel growth.