Blackline

The Original Series – Episode 7: The Originals Diagnostic

August 2026

The final episode in the series turns the lens away from COACH, Wheelers, Car & Kitchen and CBT Hub, and onto you.

Andy and Claire walk through the ten questions that make up the Originals Diagnostic, not a creativity score, but an honest look at whether your business is built to support original thinking, or quietly punishes it.

Because originality isn’t something you defend once you have it. It’s something you design for.

Listen to Episode 7: The Originals Diagnostic

Stories

Originals

We believe small businesses shape the lives we live, every day. So, we create brave new brands to power them. Brave brands for brave businesses.

Creative

We believe in creating work that works. Whatever you need, whenever you need it. Design that drives demand. Creative that scales with you.

Blueprint

Transforming businesses from the inside out. We build strategies that inspire people, shape culture and fuel growth.