We are Blackline
We are a strategic brand agency. We specialise in destination, retail and consumer communication strategies that move people and make places.
How we think
Like-mindedness is integral to how we work.
We are at our best working on projects that engage us, with people we enjoy working with, in the pursuit of results and rewards that mean something to everyone.
How we work
We will be there to help you decide that where you want to go is where you should and could go.
It’s as much about deciding where not to go, as it is where to go.
We won’t get in the way. We will get into the detail.
Working alongside you as colleagues, listening as consumers and interrogating your business plans as competitors.
Always harnessing the collective knowledge of you and your teams to define the plan.
It’s your plan, you own it and we’ll be there to make sure you get to where you want to be.
Our Capabilities
Business Strategy
Brand, Market, Consumer and Competitor Review
Market Research – Commissioning to Implementation Plans
Marketing Strategy
Vision and Values
Business Plan and Communication Plan alignment
Human Resource Organisational Capability
Marketing Partners – Search and Selection
Stakeholder Partnership Programme
Brand
Brand Positioning – Personality, Values and Ethos
Brand Identity – Ideation, Creation, Guidelines and Implementation
Editorial Design & Copywriting – Magazines, Brochures, Online and Social
Website Design – UX and UI Strategy, Ideation and Implementation
Advertising – Campaign Strategy, Concepts and Execution
Social – Strategy, Engagement and Content Creation
Events – Environmental, Wayfinding and Exhibition Design
Campaign
Marketing Plan Development and Delivery
Creative Campaign Development and Delivery
Web, Data and CRM Strategy
Media, Social Media and Digital Content Strategy
Media, Event and PR Agency Selection and Management
Advertising and Launch Programmes
People Development Programme
Performance
Defining Cohesive Performance Objectives
Establishing Product
People, Place and Profit measures
Achieving Total Team Buy-In
Dashboards and Analysis