The Original Series: Why Originality Matters | Blackline Originals

The Original Series – Episode 1: Why Originality Matters

July 2026

Why do so many businesses that start bold end up blending in?

In this first episode, we look at why originality matters, what causes businesses to drift towards sameness, and what it actually takes to hold onto something real. Featuring founders Tash Meredith and Deya Roberts, who have built their businesses on a refusal to follow the crowd.

This is the Original Series. Seven episodes. Real stories. No easy answers.

Listen to Episode 1: Why Originality Matters

The Originals Diagnostic: Be Bold, be Brave, be Original.

Is your venture designed for originality? This diagnostic helps you assess whether originality is structurally supported and culturally encouraged in your business.

The Original Series – Episode 2: The High Five of Thriving Original Thinking

Staying original is not a one-off decision. It is a series of decisions, made over and over again. Listen to the latest episode on Spotify.

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