Five Patterns of Businesses That Stay Original Over Time

The Original Series – Episode 2: The High Five of Thriving Original Thinking

July 2026

Staying original is not a one-off decision. It is a series of decisions, made over and over again as the market shifts and the easier path keeps presenting itself.

In this episode, we explore five patterns that show up in businesses that manage to hold onto their originality, not just at the start, but as they grow.

Listen to Episode 2: The High Five of Thriving Original Thinking

The Original Series – Episode 1: Why Originality Matters

Why do so many businesses that start bold end up blending in? Listen to the latest episode on Spotify.

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Understanding the difference matters, because if you invest in the wrong one first, you will likely end up redoing the work.

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