Blackline

Why We Drew the Line. Three of Them, in Fact.

November 2025 Andy Bailey

Blackline used to be one studio doing everything: Strategy, creative, campaigns, and transformation. It worked, but not as well as it could. As we grew (older and smaller), we realised our clients weren’t all looking for the same thing. Some needed deep strategic partnership. Others wanted agile creative delivery. And plenty of founders just wanted a smart brand they could get moving fast.

So, we split Blackline into three focused services: Blueprint for long-term strategy and transformation, Creative for design that drives demand and Originals for start-ups and small businesses ready to make their mark.

Same values. Same people. Just clearer lines, drawn where they help the most.

Because when you meet clients where they are, you both move faster.

One vision, three ways to grow.

Stories

Still Life Stylist Sophie Surridge

Sophie’s journey, that began at Chelsea College of Art, has propelled her into the creative industry, culminating in a career as a freelance stylist.

Originals was our first drawn line. Because we are an Original.

We’ve spent the last few years hanging out with the people who do it daily: solopreneurs, start-ups, and SMEs all carving out their corner of the world.

Originals

We believe small businesses shape the lives we live, every day. So, we create brave new brands to power them. Brave brands for brave businesses.

Creative

We believe in creating work that works. Whatever you need, whenever you need it. Design that drives demand. Creative that scales with you.

Blueprint

Transforming businesses from the inside out. We build strategies that inspire people, shape culture and fuel growth.