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OUR THOUGHTS

EDITORIAL

From small business advice and support for startups, to insightful branding case studies and our favourite creative campaigns, discover more from the Blackline team.

Strategy. Identity. Digital: An Engine Case Study

Our recent appointment by Engine, a leading AI solutions provider, showcases how our comprehensive tailored services, from brand strategy to digital experience design, can bring a brand’s potential to life.

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Grand Discoveries: A Grand Arcade Case Study

At Blackline Creative, we helped Grand Arcade bring Grand Discoveries to life by creating visuals and content that captured the spirit of exploration.

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Meet The Founder: Hilary James of Wardrobe at The Cross

With the fashion world increasingly dominated by the online shopping giants, businesses like Wardrobe at The Cross remind us of the magic that comes with stepping into a carefully curated space where you feel truly seen and valued.

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Making Christmas Count: Budget-Friendly Marketing Tips for Small Businesses

Christmas can be a make-or-break season for many small businesses, but with tight budgets and big ambitions, it can feel like an uphill struggle to make the most of the festive rush.

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Meet The Founder: Jo Davies of Black White Denim

Meet Jo Davies, the visionary behind Black White Denim, as she shares her journey of building a retail haven in Wilmslow.

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Science. Skincare. Representation. A MelaVie Beauty Case Study

At Blackline Originals, we’re proud to have partnered with MelaVie, a dynamic new skincare brand with a mission that’s as powerful as its products.

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The Rise of User-Generated Content: How It’s Transforming Social Media Marketing

Authenticity sells. This article explores how User-Generated Content is driving real results for brands and why it’s a must-have for any social media strategy.

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The Future of E-Commerce in the UK: What Small Businesses Should Know

In the world of online shopping, keeping up isn't just a good idea, it's a must. If you're a small business owner in the UK, getting a handle on what lies ahead for e-commerce is key to standing out from the crowd.

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Innovation. Excellence. Impact. A CXLABS Case Study

At Blackline Originals, we’re thrilled to support the journey of CXLABS, an innovative AI consultancy redefining digital transformation through the unique blend of cutting-edge technology and human insight.

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Attract, Engage, Convert: Building a Strong Visual Brand Identity

For new and emerging businesses, a strong visual brand identity is a fundamental element, one that helps create memorable connections and builds trust with your audience.

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The Glades x Bromley FC: Behind the scenes

Join us behind the scenes as we merge the worlds of fashion and football in our autumn campaign with The Glades. Watch as Bromley FC players showcase this season’s standout styles right on their home turf!

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Small Business. Big Numbers. Huge Impact.

Small businesses are the lifeblood of the UK economy. Accounting for 99.9% of all private sector businesses, SMEs aren’t just making a dent—they’re driving the engine.

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Brick Lane Neighbourhood: Top 8 places to visit around Brick Lane

Blackline Creative finds daily inspiration in East London's vibrant Brick Lane. Explore their top 8 favourite spots that make this iconic area feel like home.

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People. Products. Passion. The Rise of Small Business.

The rise of small business - Blackline Creative

As you stroll through your local town, you might notice a distinct shift in the shopping scene. Small, independent businesses are thriving. But why?

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Phone Photography: 10 top tips for stunning product shots

Your smartphone is a powerful tool for capturing professional product photography. Here are our top 10 tips for taking great shots with your phone.

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Small Business. Great Story. Big Impact.

Why Small Businesses Need A Brand Story

In today’s crowded marketplace, it’s not just about what you sell; it’s about the story you tell. For small businesses, a compelling brand story can make all the difference.

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The Importance of the Local Marketplace

In today’s fast-paced online retail world, local marketplaces remain essential, not just for their economic impact, but for the way they enrich our communities.

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Small Business. Big Plans. Bigger Results.

Running a small business can feel like a never-ending juggling act. Ensuring your brand shines in a crowded market is a lot to handle. At Blackline Originals, we get it because we’ve been there ourselves.

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Social Media Algorithms: A Jargon-Free Guide for Startups

Social Media algorithms can be a minefield for founders looking to shape their online presence. It can be tricky to navigate these 'rules' set by the social media giants. This is where we come in.

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Gen Z’s Green Shift: The Rise of Sustainable Shopping & an Eco-Friendly Revolution

Gen Z is truly making its mark on the marketplace with a vibrant blend of innovation and influence. As they tap into their purchasing power, they're reshaping traditional retail landscapes.

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Going Off Grid: Disconnecting to Reconnect

As a creative working in the London whirlwind, the overwhelming sense of creative blockage was a familiar cycle. I knew I needed a break, not just from work, but from the ever-present screen.

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From University Student to London’s Creative Scene: My Journey

From being a university student to a London creative, my journey trying to grow a creative career in the middle of a pandemic.

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Our Community: Fashion Stylist Anna Woodham

The Blackline team extends far beyond who you see on our website. In fact, we're proud to work with a whole host of talented individuals, like fashion stylist Anna Woodham.

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Meet the Founder: Embracing Adventure with Sundfœrr’s Anita Richardson

We're excited to introduce the first small business owner in our Meet The Founder series, Anita Richardson, founder of Sundfœrr.

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Emotional Branding: Designing for Customer Connection

If you're an entrepreneur, you understand that your business's branding is paramount. Emotional branding is about establishing a connection on a deeper level, right at heart.

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Our Community: Still Life Stylist Sophie Surridge

We recently caught up with Still Life Stylist and friend of Blackline, Sophie Surridge to find out more about her impressive career.

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The Beautiful Chaos: Juggling A Career & Motherhood

When my son was born in the middle of the 2020 Covid lockdown, managing my career and motherhood was something I didn't give much thought.

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IWD24: Celebrating Female-Founded Small Businesses

To mark International Women's Day, we turn our spotlights to some incredible female founders that we've had the pleasure of working with.

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What has AI ever done for us?

Exploring the tangible and intangible benefits of Gen AI, an increasingly omnipresent force that is reshaping the world as we know it.

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I’m just a Teenage Start Up Baby

Can a teenager start, manage and build a successful brand and business? Of course they can.  If they get the right support early enough in the education pathway.

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Pantone’s Color of the Year: A Colourful Conspiracy?

is Pantone's Color of the Year a white-cat-stroking global marketing plot, or light-hearted and topical talking point for designers?

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Exploring Manchester: Adobe’s Creative Capital of the UK

In a recent accolade bestowed upon the city, Manchester has been crowned Adobe's ‘Creative Capital’ of the UK.

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2024 Design Trend Predictions

Read on for our 2024 design trend predictions and a brief look at all that lies ahead this year.

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High Grade Coffee: A Small Business Scaling Up for a Big Future

Meet Liam and Stevie. Brick Lane based purveyors of London's finest coffee, High Grade.

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Tell Your Story. We Want To Hear It

Why do small businesses need to tell their story?

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Authentic Content Creation for Small Businesses

In start-ups and small businesses, the quest for a unique identity often becomes a daunting challenge.

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